Marketing Management

Marketing is an important function that brings companies and clients closer together. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success.

Why study the Marketing Management programme?


The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.

Career Opportunities


The positions below are examples of jobs currently held by ABE Marketing Management qualification holders. The list is not exhaustive as ABE qualifications are applicable to a wide range of vocations.

Level 4 Diploma in Marketing Management- Marketing or Business Development Assistant
Level 5 Diploma in Marketing Management– Assistant Marketing or Assistant Business Development Manager
Level 6 Diploma in Marketing Management– Marketing or Business Development Manager

There are three levels of qualification available on the Marketing Management programme - Level 4 Diploma, Level 5 Diploma and Level 6 Diploma as shown in the table below.

ABE has also developed the Extended Diploma in Marketing Management, comprising 13 units in one stand-alone qualification. It is accredited by Ofqual as a Level 6 qualification. The programme can still be taken as two separate qualifications at Levels 5 and 6. For more information about this qualification, please click here.


Programme structure


Current qualifications offered by the Marketing Management programme:

*Click on the titles below to read the specifications for that qualification*

Qualification Title No. of Units Ofqual No.
ABE Level 4 Diploma in Marketing Management 4 (500/9773/8)
ABE Level 5 Diploma in Marketing Management 8 (501/1209/0)
ABE Level 6 Diploma in Marketing Management 5 (501/1210/7)
ABE Level 6 Extended Diploma in Marketing Management 13 (600/0372/8)

To download the programme brochure click here



MARKETING MANAGEMENT

*Click on the individual unit title to view the syllabus for that unit*


Level 4 Diploma

Compulsory units


Click here to download the qualification purpose statement for the ABE Level 4 Diploma in Marketing Management (QCF).


Level 5 Diploma

Compulsory units


Optional units (choose two from)



Level 6 Diploma

Compulsory units


Optional units (choose one from)



Level 6 Extended Diploma

Compulsory units


Optional units (choose two from)


(and one unit from)



Level 7 Diploma in Business Management

Students who wish to continue their studies after achieving an ABE Level 6 or Extended Diploma, may want to consider the Level 7 Diploma. More information about which can be found here:


  • To find out what the levels mean, please click here

  • To view entry requirements for Levels 4, 5 and 6, please click here

  • To look at progression options for ABE qualification holders, please click here

  • To search for a college to study at, please click here